Video gets all the telehealth attention, but the phone is still where private practice happens: intake calls, reschedules, voicemails, the "running 10 minutes late" text. If those calls and messages touch client information — and they do — HIPAA applies to them just as much as it applies to your video sessions. This guide covers what makes a phone setup compliant, what the popular services cost in 2026, and the texting rules every therapist should know.
Why your personal cell is a problem
- Standard SMS is not secure. Ordinary text messages travel and sit unencrypted, and HIPAA's security expectations aren't met by the texting app that came with your phone.
- Your carrier won't sign a BAA. The same one-question test from our video tools guide applies here: no Business Associate Agreement, no compliance.
- Client data mingles with your life. Client names in your personal contacts, session voicemails next to family messages, iCloud backing it all up — none of it access-controlled or auditable.
- No boundaries. Beyond compliance, giving clients your personal number means clients can reach you anywhere, forever. A separate practice line is as much a wellbeing decision as a legal one.
What makes a phone service HIPAA-compliant
Three things, in order: the vendor signs a BAA; calls, texts, and voicemails are encrypted and access-controlled in their system; and you're on the specific plan the BAA covers (several providers only sign on their business or professional tiers, not their cheapest one). Everything else — second-line apps, voicemail transcription, auto-replies — is convenience on top of that foundation.
The options, honestly compared (2026)
iPlum
A second-line app popular with solo practitioners: separate practice number on your existing phone, secure texting, voicemail transcription, and a BAA on its professional plans. Typically runs roughly $9–26/user/month depending on tier — one of the cheapest true-BAA options.
Spruce Health
Built specifically for healthcare communication — phone, secure texting, even video — with a BAA standard. Around $24–49/user/month. The most healthcare-native option on this list; overkill for some solo practices, exactly right for others.
Google Voice (via Google Workspace)
Compliant only in one specific configuration: a paid Google Workspace subscription plus a Google Voice license, with Google's BAA accepted in the Admin console — the same BAA that covers Google Meet. Personal free Google Voice is not compliant. Expect roughly $10–30/user/month for Voice on top of the Workspace plan.
Dialpad / RingCentral / RingRX
Full business VoIP systems that will sign BAAs (RingCentral upon request; RingRX is healthcare-focused). Typically $15–35/user/month. More phone system than a solo practice needs, but a fit if you're growing into a group.
The texting rules that trip therapists up
Even with a compliant service, what you text matters. Appointment reminders are allowed with sensible safeguards — but keep them to the minimum: a time, a link, nothing clinical. "Reminder: you have an appointment Tuesday at 3pm" is fine. "Reminder: therapy session for your anxiety Tuesday" is not. Never discuss clinical content over standard SMS, and honor a client's preference if they ask not to be texted at all. Document their consent to receive texts at intake, alongside telehealth consent.
The part a phone service can't solve
A compliant line fixes the transport — it doesn't decide what goes into each message, or connect calls and texts to the client's record. That's why Theraflow's appointment reminders are deliberately PHI-minimized out of the box (a time and a link, never a diagnosis), and clinical conversation stays in the client portal rather than SMS. Pair a modest phone service for calls with a practice platform that handles reminders and client messaging safely, and you've covered the whole surface for well under the cost of one session a month — Theraflow's side of it is a flat $29.99/month, BAA included.
Bottom line
Your personal cell and standard SMS don't meet HIPAA's bar for client communication. A dedicated service with a BAA — iPlum or Google Voice with Workspace at the budget end, Spruce if you want healthcare-native — closes the gap for $10–50/month. Keep reminders PHI-free, keep clinical content off SMS entirely, and get texting consent at intake.
Related reading: Is Zoom HIPAA-compliant for therapy?, HIPAA-compliant telehealth for therapists and How to reduce no-shows in your therapy practice.